Resume

Lourella Lagdamen

lourella.lagdamen@gmail.com | linkedin.com/in/lourellalagdamen/

SUMMARY OF QUALIFICATIONS

Marketing and Communications Specialist with expertise in social media growth, digital campaign execution, and content creation. Proven ability to increase engagement and visibility, having driven a 77% month-over-month rise in Instagram views and expanded social media reach. Skilled in Adobe Creative Suite, web content management (Oasis), and data-driven strategy within collaborative team environments

EXPERIENCE

Marketing & Communications Assistant Mar. 2025 – Present

Brampton Library (Staffing Agency: Robert Half) | Brampton, ON

Drove a 77% month-over-month increase in Instagram views by filming as part of a 3-person team, then independently editing Reels in Adobe Premiere Pro for cross-departmental campaigns
Increased Instagram engagement and follower growth, raising Story views by 40% via tactical use of Canva and Adobe Photoshop to create dynamic content
Tracked marketing campaigns as a 4-person team, generating UTM links with Google Analytics tool, recording parameters in Google Sheets, and deploying links across print and social media
Applied Adobe InDesign proficiency by producing and updating promotional posters, executing layout adjustments, typography sizing for accessibility, and arranging branded colourful bars
Authored press releases and media advisories for company programs and events, drafting materials in Google Docs for manager review before distribution to a targeted internal media list
Executed live website updates and content management by resolving Marketing Help Desk tickets, using backend access through Oasis to modify page content and upload new assets
Orchestrated social media copywriting process, conceptualizing and writing post captions to drive engagement, with final draft subject to managerial review in Microsoft Outlook and Teams

Digital Media Specialist Sept. 2021 – Mar. 2025

Self-Employment | Brampton, ON

Increased viewer engagement by 30% year-over-year and boosted year-to-date earnings by 27% through community building and ongoing optimization of content strategies
Achieved 7.6k views and 239 likes within first month of TikTok content creation by leveraging data insights to enhance engagement and honing video editing skills using DaVinci Resolve
Ranked in the top 25% of streamers on Twitch.tv through consistent weekly broadcasts produced with Open Broadcaster Software (OBS)

Clinic Administrator Sept. 2023 – Nov. 2023

Homewood Health Inc. | Mississauga, ON

Guaranteed timely client engagement within 48 hours, resolving scheduling conflicts and client concerns for two teams via proactive coordination in Microsoft Outlook and Teams
Boosted operational efficiency and data accuracy for 13 groups through implementing a monthly schedule using OnCall Health, CaseWORKS, and Microsoft Excel
Ensured speed and accuracy in a high-paced setting by developing and adhering to streamlined checklists that prevented errors and maintained consistent output

Project Coordinator Co-op Feb. 2018 – Aug. 2018

Canadian Solar Inc. | Guelph, ON

Facilitated effective communication between two teams, delivering weekly reports, project summaries, and meeting minutes via GoToMeeting, Microsoft Word, and Outlook
Expedited document preparation by coordinating deliverables and tracking progress using Microsoft Outlook and e-Builder

Sales & Marketing Co-op May 2017 – Aug. 2017

Gambles Ontario Produce Inc. | Toronto, ON

Enhanced brand visibility for three brands: Gambles, Go Fresh, Torizon through co-development of brochures and product catalogs in Adobe InDesign and Photoshop
Accelerated final design decision for Go Fresh’s website by designing graphics in Photoshop and integrating them into sample layouts on WordPress, Wix, and Squarespace

Marketing and Social Media Liaison Sept. 2016 – Dec. 2016

University of Waterloo/Food Services (UW Food Services) | Waterloo, ON

Increased overall engagement rate by 25%, creating and scheduling daily content for 4,000+ followers across Facebook, X, and Instagram using Hootsuite, Adobe Photoshop, and Illustrator
As part of a 3-person team, drove engagement through products and services promotion to prospective clients at student-focused events (e.g., Fall Open House)

EDUCATION

Business Management Certificate Aug. 2023

Toronto Metropolitan University | Toronto, ON

Relevant Project:

Intro to Global Management, GLO-BUS Project Sept 2022 – Dec 2022

Led 5-person team to achieve an A+ grade in competitive business simulation by analyzing weekly market and competitor data to inform strategic decisions
Spearheaded team strategy and cohesion by independently researching simulation variables and facilitating data-driven discussions, ensuring alignment and informed execution

Bachelor of Arts, Honours Arts & Business/Psychology Co-op Program with Distinction Apr. 2019

University of Waterloo | Waterloo, ON

Relevant Project:

Strategy and Program Integration, CAPSIM Project Sept 2018 – Dec 2018

Championed initiative for research and analysis for a 5-person team, synthesizing complex market data into actionable insights and designing Excel trackers to visualize KPIs for decisions
Co-authored and delivered presentation to 50+ students, utilizing both Google Slides and Microsoft PowerPoint
Secured a top-tier position on the simulation leaderboard through dedicated strategic analysis and rigorous team collaboration, directly contributing to our competitive edge